Rockstar Games

A two decades-long collaboration and one amazing ride

With more than 235 million games sold, the Rockstar Games continues to engage fans through their latest series, GTA V, GTA Online, and Red Dead Redemption 2. We’re proud to have played a role in that legacy.

Earning street cred

Our relationship with Rockstar Games dates back to Grand Theft Auto III, the site that debuted in 2001. Since then, we’ve worked with the Rockstar Games in-house team to design and develop 7 more GTA sites. CARNEVALE was also tapped for the design and development of the GTA V Official Manual. In addition to Android, Kindle, and Windows Phone versions, it became App Store’s #1 app. In October 2018, we created the manual app experience for Red Dead Redemption 2, which opened as one of the most successful entertainment launches of all time.

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Saluting the fans

For us, success means being able to blend in with our client’s teams and processes, while staying true to our own creative methodology. In many ways, we view ourselves as an extension of the Rockstar Games digital marketing team. GTA and Red Dead fans are some of the most loyal out there because of Rockstar Games’ commitment to storytelling, technology, and game experience. We take the same uncompromising approach. Working closely with Rockstar Games, we’re all about giving fans a nice getaway.

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Every client relationship is built on trust and the promise that we will work harder, and take the concept further, than anyone else. Our work with Rockstar Games is a perfect example.

Michael Carnevale, CARNEVALE

Partners in crime

CARNEVALE’s design of both the Red Dead Redemption 2 and GTA V websites were an important piece in the most successful entertainment launches of all time ($725 Million and $1 billion in sales in 3 days, respectively).

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